How to Show Up on LinkedIn: Strategy, Storytelling & Smarts

 LinkedIn has emerged as the most trusted professional platform. When used effectively, it’s a huge opportunity for candidates at various stages of their careers to connect with clients, partners, and employees. 

As a recruiter, LinkedIn is one of our first stops in identifying talent. If your profile is outdated, incomplete, or inactive, you’re likely to be overlooked, even if you're a strong candidate. You lose out on job leads, professional connections, and visibility in your industry.

How to make your LinkedIn profile stand out to recruiters


If you’re hoping to catch a recruiter’s eye on LinkedIn, your profile needs more than just a job title and a list of past jobs. Here are a few tips to help you to best show up in a crowded feed:

Tell your story upfront

Use your headline and About section to go beyond your job title. Where do you excel? What drives your work ethic? This is your opportunity to make a memorable first impression.

Show impact, not just tactical responsibilities

Recruiters love results. Use your Experience section to highlight accomplishments with data or specific outcomes, rather than just listing tasks.

Keep your skills sharp—and visible 

LinkedIn lets you list an abundance of skills. Ensure your top skills reflect what’s in demand today and keep them updated. Bonus: ask for endorsements from current and past teammates to boost credibility.

Bring your work to life

Use the Featured section to upload portfolios, projects, or videos—anything that showcases your strengths beyond just the text in your Profile.

Be search-friendly

Use keywords that match the roles you want. Recruiters search by job titles, tools, and tech, so mirror the language used in job descriptions.

And yes, a great photo matters

A clear, friendly, professional image can make a big difference in whether someone clicks your profile.

Posting relevant content: strike the right balance


So you have a strong profile to tell your story. What’s next? Now, it’s time to start connecting your content to your followers and become a storyteller. To do well on LinkedIn, you need to know how to act and behave. Therefore, the content you share really matters. For me, it's finding the right balance between posts “at your keyboard” (professional) and posts “away from your keyboard” (more social).


I’d question whether your LinkedIn followers would have interest in your weekend excursion with the family to the local theme park or your cousin Dave’s college graduation party. There's a fine line but gauge the reaction you get. Dave’s party might be a good topic if you relate it to his course of study and his projected career path.


You should post insightful stuff that's relevant to your industry, like interesting articles, industry news, and practical tips. It's also not ideal to just promote yourself - you've got to position yourself as a thought leader and a helpful resource but at the same time be human and conversational. It's also important to know your audience and tailor your content to them. Engaging with people and building diverse networks is also a big part of being successful on LinkedIn.


Feel free to reshare content from thought leaders in your industry. You can add your own spin to their insights and share some of your own.


Be strategic: don’t overshare


Also, how often you post and when you post matters. You want to share content regularly to stay current, visible and get your brand out there. But, it's better to post less often and have really good content to share than to flood people with irrelevant posts. 


You've also got to think about when your audience is most active and experiment with different posting times. Typically, the best times to post are Tuesdays through Thursdays between 9 am and 2 pm. You can also schedule your posts in advance. Linkedin, specifically, sees high engagement during midday on weekdays, especially on Tuesdays and Wednesdays between 10 am and noon.


Always lead with respect in your interactions


Being respectful in your interactions is key to being authentic and building credibility. Be professional and polite when you connect with people and send messages. Personalizing connection requests and providing value in your messages is important, and you should avoid being too casual. And constructive dissent is always good in your interactions as long as it’s done professionally and respectfully.


And, of course, you've got to avoid posting anything unprofessional, controversial, or irrelevant.

Optimize all LinkedIn has to offer to get noticed


There are so many features LinkedIn offers so you can catch the eye of the recruiter. Joining groups, publishing LinkedIn blog articles, and using live video can help you engage with your audience. Using visuals in your posts and using relevant hashtags can also boost your reach. 


And keep tabs on how your content performs. LinkedIn lets you track post performance (views, likes, profile visits) so you can refine your content approach to share stories and topics that may resonate better with your followers.


Final Thoughts: Be Intentional, Be Human, Be Seen


Showing up on LinkedIn the right way means blending strategy with sincerity. Whether you're actively job searching or simply growing your professional presence, think of your profile and posts as your digital handshake. Keep your story relevant, your tone human, and your approach consistent.


Remember, recruiters don’t just look for skills—they look for people who communicate with purpose and personality. So optimize your profile, share valuable content, and engage meaningfully. Your next opportunity might just start with a scroll.


Ready to help shape what's next? Join our vibrant talent community and explore exciting opportunities to become part of the Coupa Village.

By Nora Clark February 20, 2026
As we welcome the Year of the Fire Horse, our global village comes together to celebrate Lunar New Year — a moment for renewal, reflection, and bold forward momentum for #AllOfUs. This year’s celebration is led by our Coupa Exceed Employee Resource Group, whose leadership continues to create space for cultural connection, shared learning, and deeper belonging across our communities. Through its programming and storytelling, Exceed ERG helps turn moments like this into meaningful global experiences for all Coupanians. In the lunar zodiac, the Horse symbolizes energy, progress, and determination. The Fire element brings passion, visibility, and transformation. That spirit comes to life in how Exceed leads this celebration: Moving with purpose Amplifying voices and traditions Bringing our global community closer together From red envelopes and reunion dinners to travel, lanterns, and time with loved ones, Lunar New Year reminds us that while our backgrounds may be different, the values that connect us are shared.
By Nora Clark February 20, 2026
Engineers at Coupa are shaping what’s next, through code, curiosity, impact, and a shared commitment to building better systems for people and businesses. In celebration of Engineers Week 2026, we asked a few of our engineers how they’re transforming the future: their own, Coupa’s, and the communities we serve. Their answers reflect a profession grounded in purpose, growth, and possibility.
February 11, 2026
As we continue our Black History Month celebration, Coupa’s Engage employee resource group is proud to spotlight more voices whose journeys reflect the lasting impact of Black innovation in technology. Building on our first feature, this blog highlights Coupanians whose paths into tech weren’t always linear but whose perspectives are shaping how technology, people, and possibility intersect at Coupa. Through the stories of Elise Huggins, Rashida Jones, and Johnny White, we’re reminded that innovation is strongest when it’s grounded in imagination, inclusion, and human purpose.
February 9, 2026
As Coupa celebrates 20 years of innovation, growth, and impact, it’s the people who’ve grown alongside the company who best reflect what that journey really looks like. For Sukhada Bardapurkar, Partner Success Manager, the last 10 years at Coupa have been shaped by curiosity, connection, and a deep sense of ownership in the results she helps deliver. “At every stage of my career here, I’ve genuinely cared about the impact of my work and how it enables both me and the team to move forward,” Sukhada shares. “Owning results motivates me and it pushes me to stay curious and solve problems proactively.”
February 6, 2026
At Coupa, we believe great work deserves to be recognized, not just for outcomes but for the commitment, ownership, and impact it brings. From weekly wins to milestone achievements, celebrating excellence is part of how we show up for one another. As part of our evolving rewards and recognition program, the Coupa India Leadership Team introduced the Standout Performer Award (Monthly) and Extra Mile Award (Quarterly) to spotlight Coupanians whose contributions drive individual, team, and business success. We’re proud to recognize our Stan dout Performer Award winner for November 2025 and invite you to join us in celebrating his achievement.
January 30, 2026
As we celebrate Black History Month, Coupa’s Engage employee resource group honors the resilience, creativity, and leadership of Black pioneers whose innovation has shaped technology and artificial intelligence. This year’s theme, “ Innovation and the Impact of Black Pioneers in Tech and AI ,” recognizes trailblazers who challenged barriers, introduced new ways of thinking, and built pathways for future generations. Through the voices of Coupanians across our organization, we celebrate how those legacies continue to inspire us to innovate with purpose, push boundaries, and help shape what’s next at Coupa.
By Nora Clark January 16, 2026
Chien-Yi Tsai’s career hasn’t followed a straight line, and that’s exactly what led him to innovation. Looking back, Chien-Yi doesn’t see a single defining moment that made him an inventor. Instead, he sees a series of questions, challenges, and moments of curiosity that gradually shaped him into the engineer he is today. His focus was never on earning a patent, but on continuous learning, solving meaningful problems, and pushing beyond what felt comfortable. “I never set out with the goal of becoming a patent inventor,” Chien-Yi shares. “I was focused on learning, solving real problems, and pushing myself beyond what felt comfortable.” That mindset ultimately led him to Coupa, and to invention. A Career Built on Curiosity Like many engineers, Chien-Yi’s early career was about building strong foundations: understanding how systems work, weighing technical tradeoffs, and learning how technology can solve real business challenges. Each role added depth such as stronger technical skills, broader systems thinking, and a growing appreciation for collaboration. When Chien-Yi joined Coupa, he entered an environment that actively encouraged curiosity. The challenges weren’t neatly packaged; they were complex, evolving, and deeply connected to real-world supply chain operations. That complexity pushed him to think bigger and approach problems more creatively. Before Coupa, Chien-Yi didn’t consider himself an “inventor.” He saw himself as a problem solver. Over time, he realized the distinction wasn’t as clear as he once thought. “I didn’t think of myself as an inventor but more of a problem solver,” he says. “Over time, I realized those two things aren’t very different.” The Spark Behind the Patent The idea that eventually became a patent began with a simple question: How can supply chains become smarter, faster, and more efficient as new delivery methods emerge? As delivery models continue to evolve, Chien-Yi became increasingly interested in how emerging transportation capabilities could be thoughtfully integrated with traditional logistics networks. That curiosity led to deeper exploration of how different modes of delivery could operate together within a single system. As Chien-Yi thought more about the increasing viability of drones, it became clear to him that they could play a meaningful role in logistics. But integrating aerial delivery with traditional ground transportation introduced an entirely new layer of complexity. What started as informal conversations and rough concepts evolved into a structured exploration of how to model routes that intelligently combine aerial and ground delivery assets, accounting for capabilities, constraints, and user preferences. The challenge wasn’t just technical; it required rethinking how multiple transportation modes could operate as one unified system. Chien-Yi credits his colleague at the time, Hafiz Hasan, as a key partner in the ideation and patenting process. “Hafiz played a major role in shaping the idea and writing the patent,” Chien-Yi notes. “I learned a tremendous amount from working with him.”
January 9, 2026
Innovation doesn’t always start with a job description. In some cases, it starts with curiosity. For Keerthi Raghavendra, now an Associate Product Manager on Coupa’s AI & Analytics team, that curiosity turned into a passion project, and ultimately, a career-defining opportunity.
January 8, 2026
So much can happen in one year, especially in your career journey. We shine the light on four Coupanians across the globe who hit their one-year milestone. In the process, they share stories of learning, impact, and the values that unite #AllOfUs. From Bogotá to Pune to the U.S., this foursome reflects on their first year at Coupa and what it means to Shape What’s Next together. Testament to our culture, this journey sparked something unexpected. Two Bogota teammates—Lucas and José—started at Coupa as colleagues and ended their first year as close friends. Their story is a reminder that when we Build Tomorrow Together, relationships are often the greatest win. Let’s meet Lucas, Maddy, José, and Mehnaz and hear what their first year at Coupa has meant to them.
By Chris Bartolo January 6, 2026
AI Helps. People Hire. How Coupa Keeps Recruiting Human. At Coupa, transformation is part of who we are. Whether it’s using our platform to help businesses run smarter or how people build meaningful careers with us, integrity is at our core. We also understand that the job search can feel both exciting and overwhelming. Generative AI (GenAI) has emerged as a helpful tool in the job hunt, but we want candidates to know one thing clearly: every hiring decision at Coupa is made by real people. AI can support your journey. It will never replace real connection, context, or the value of your lived experience. It’s great if AI tools help you feel more prepared. What matters most is you and what you uniquely bring to an opportunity. Here are a few simple guidelines to help you understand our position on the ethical use of AI throughout your application process. Tips for Using AI in Your Application Journey Use AI as a starting point, not the final version. AI can help brainstorm résumé or cover-letter ideas, but your application should reflect your true experience and voice which is what we care about. Lean into what makes you stand apart. AI can refine words, but only you can share the real story behind your work, impact, and growth. Prep with AI, but don’t script interviews. AI-generated mock questions can help you practice, but we want your thinking, not rehearsed answers. Stay truthful. Using AI to organize your ideas is great. Using it to stretch or fabricate experience isn’t. Show us your authentic self. 
More Posts