By Len Abbazia
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January 6, 2026
Talent isn’t something we simply acquire but it’s more about the humanity of each current and future Coupanian to help people grow, feel supported and recognized for their efforts. Over the past year, our Talent Acquisition team has stayed focused on one core belief: when people come first, innovation, impact, and growth follow. This year was shaped by transparency, storytelling, and a renewed commitment to building a hiring experience that reflects who we truly are. Here’s a look at the moments that mattered most and how they helped us shape what’s next. Humanizing the Hiring Experience One of our biggest priorities this year was pulling back the curtain on the real Coupa hiring journey. Through our Shaping What’s Next series , we shared authentic, behind-the-scenes perspectives—from first outreach to first day on the job. Rather than focusing on the process alone, we focused on people. We highlighted: New Coupanians taking their leap Recruiters building genuine relationships Hiring managers seeking curiosity, impact, and values alignment By showing how Coupa’s Core Values come to life at every stage, we strengthened trust with candidates and reinforced transparency as a true differentiator. Talent Brand Shaped by Real People Our talent brand -- Help Shape What’s Next – came alive through the voices of the Coupa Village. This year, we amplified employee stories across regions, roles, and career stages, from campus hires to senior leaders. Through people spotlights and regional storytelling, we showcased what growth, belonging, and purpose look like in practice. These highlighted real career journeys. And that authenticity resonated deeply with both employees and future talent. Innovation, Told Through the People Building It Innovation is core to Coupa, and this year, we made a deliberate shift to tell innovation stories through the people behind the work. From engineering breakthroughs to platform evolution, we spotlighted the builders and problem-solvers shaping what’s next. Stories like Stella Lee’s journey highlighted not just technical excellence, but collaboration, leadership growth, and trust. This was reinforced through Salvatore Lombardo’s Architecting What’s Next with AI perspective , which framed AI not as a replacement for people, but as a powerful force that amplifies human capability. His vision underscored how Coupa is responsibly architecting agentic AI, grounded in real customer needs, trusted data, and human judgment. Together, these stories sent a clear message: at Coupa, innovation thrives when people are empowered to think boldly and build responsibly. Responsible AI in Hiring As AI continues to shape the future of work, Coupa took a clear stance: AI supports hiring and it doesn’t replace the human connection. This year, TA leader Chris Bartolo shared how we responsibly use AI to enhance efficiency, fairness, and experience, freeing recruiters to focus on relationships, storytelling, and decision-making. Transparency around how AI is used helped build trust and reinforced our commitment to ethical, human-centered hiring. Investing in Emerging Talent The future of Coupa is being built by the next generation of talent and this year, we made that visible. From India campus hires to early-career storytelling tailored for Gen Z, we focused on clarity, learning, and growth. By simplifying expectations and highlighting real career paths, we helped early talent see themselves thriving at Coupa from day one. Culture in Action Culture isn’t what we say but it’s in our DNA. Throughout the year, we amplified moments that reflected Coupa’s Core Values in action, especially Global Impact Week with 500+ employees volunteering more than 1,700 hours by supporting 28 local-led events and 3 virtual events across 18 countries and 6 continents. We truly could not have made such a positive impact on our communities without each and every Coupanian! Stories like this reinforced that belonging at Coupa is a lived experience, grounded in empathy, purpose, and shared impact. Looking Ahead As we move forward, our focus remains clear and we’ll keep: Hiring human Telling real stories Building pathways for growth Innovating with purpose Every interaction, story, and hire strengthens our ability to innovate and scale. If this year showed us anything, it’s that the future of work is built by people, and here at Coupa, we’re proud of the people building it. Ready to Shape What’s Next? Explore opportunities at Coupa Careers Join our Talent Community And help build tomorrow—together.