2026 Women’s History Month: Unsung Heroines

Leading Change Through Everyday Impact


As we kick off
Women’s History Month, our Coupa Empower employee resource group is honoring the women whose leadership, influence, and care move our teams, culture, and communities forward — often in ways that aren’t always visible.


This year’s theme,
Leading the Change, recognizes the builders, mentors, problem-solvers and quiet leaders whose impact shapes how we grow and work together. The Unsung Heroines program highlights employees whose journeys, advocacy, and influence create lasting progress — not just for Coupa, but for the people around them. 


These are the stories that remind us that recognition isn’t a single moment. It's something we build into our culture every day.

The Power of Quiet Execution: Marisela Parra — Marketing


During her 13 years at Coupa, Marisela Parra,  Principle Customer Marketing Manager, has helped shape the company’s growth from disruptor to global leader — not from the spotlight, but from the engine room where momentum is built.


She calls it the “quiet executor” model of leadership. In a world that often equates leadership with volume and visibility, Marisela’s impact is measured in trust, consistency and results that enable others to succeed.

She serves as a steward of customer stories, transforming individual success into global credibility. By scaling Coupa’s reference program from seven advocates to more than 1,000, she has built a powerful foundation of social proof that helps teams close business, build confidence and strengthen relationships across industries.Her influence reaches three critical communities:


  • Customers, whose voices she elevates to analysts, media and peers
  • Sales and marketing teams, who rely on the credibility she builds
  • Teammates across the organization, who turn to her when something must be done right


From stepping in to deliver a last-minute Spanish demo for Latin America to sourcing the perfect quote for a midnight launch, Marisela leads by removing friction so others can shine.


Her journey is defined by resilient adaptability. She anticipates needs and evolves her role to meet them.


At the heart of it all is trust.


Managing relationships with more than 1,000 customer advocates requires empathy, inclusion and goodwill. As Marisela puts it, customers don’t say yes to a program —  they say yes to a person. Her work ensures they always feel like partners.

Recognizing an Unsung Heroine in Engineering: 

Sugandha Kumari


— Nominated by Shirish Hatwalne


For
Shirish Hatwalne, Lead Site Reliability Engineer-Cloud Operations, recognizing an Unsung Heroine was simple: look for the person whose ownership turns high-pressure moments into seamless outcomes.


That person is
Sugandha Kumari, Sr. Site Reliability Engineer-Cloud Operations.

Her work across critical initiatives has helped the team deliver complex migrations ahead of schedule, resolve bugs proactively and optimize deployment timelines to align with Coupa’s release cadence. The result: strengthened platform stability and accelerated team execution.


But her impact goes beyond execution.


She steps in to unblock colleagues, provides end-to-end support for upgrades and ensures compatibility across evolving workflows. Under tight deadlines, her attention to detail and consistency create calm, clarity, and momentum for everyone around her.


She also brings creative energy —  producing engaging video updates for senior leadership and finding unconventional solutions through her interest in emerging technology. Sugandha blends technical excellence with imagination,  strengthening both performance and culture.


In Shirish’s words, her ownership and dedication set a gold standard for the entire organization.

When Recognition Becomes Culture


The Unsung Heroines program also honors those who take the time to recognize others. 


Across Coupa, employees are sharing their own tributes. Hear from
Kiri Christensen and Fernanda Faustino as they recognize the Unsung Heroines who have shaped their journeys and inspired their growth.


These moments of appreciation build connection. They reinforce belonging. They make impact visible.


Leading the Change — Together


What connects Marisela and Sugandha is how they lead:

  • Creating trust
  • Removing obstacles 
  • Taking ownership 
  • Turning pressure into progress
  • Building the foundation others rely on


They represent the everyday leadership that powers Coupa forward.


Real change doesn’t always happen on a stage. Often, it’s those behind the scenes —  in the systems that scale, the relationships that last and the people who elevate everyone around them.


Celebrate and Recognize an Unsung Heroine


Women’s History Month is an invitation to make  impact visible.


Who is the builder, mentor, problem-solver or quiet leader who has shaped your journey?


And, if you’re looking to grow your career in a place where leadership shows up in everyday moments — explore Career opportunities at Coupa and see how you can help lead the change.

👉 Learn more about Empower and our employee resource groups on
Coupa Careers.

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Team sitting at table enjoying lunch
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